We all know what franchising is. We’re surrounded by successful examples from fast-food restaurants to coffee shops. They work because companies give the franchisees a template to work from to establish a high-quality successful business quickly.
Social franchising operates on exactly the same principle: a proven social change project is turned into a ‘franchise’ and then quickly replicated. The difference here is that rather than creating profits for shareholders, the aim is to create benefits to society.
Read our article ‘Social Enterprise Franchise, A 10-Question Test‘ published on The Guardian.
