Start with your problem definition statement to guide your thinking. Use the following prompt question to draft your intended impact statement:

How will the world be different in 10 years if I succeed in addressing the societal problem? 

Now get into the specifics and consider if your intended impact is happening at an individual level, organisational level or societal level (or a combination thereof) and where is the change happening (i.e. what is the geographical scope).

Once you’ve identified this, clarify and write short statements about how the individuals, groups, or society will be different as a result of you addressing the societal problem. What are the successful outcomes you hope to see?

To deepen your thinking, define what your specific and unique role is in achieving the intended impact and how this relates to other people, organisations, or initiatives. 

Quantifying your intended impact and societal problem is important if you are aiming to address the problem at the scale it exists.

Otherwise, you will not fully understand the true size of the problem and to what extent change needs to happen to address the societal issue meaningfully.

We would suggest that you go deeper with your intended impact, by defining what percentage of the societal problem you address.

You are now ready to move onto the Design your Core tool to understand what you need to scale in order to meet your intended impact.