Pinpoint the relevant insights

There is no set definition of what makes a ‘relevant insight’: it is simply something that will have a bearing on how you will eventually scale – whether that be affecting whether you work with partners (and if so, how), the resources that you will need or be able to commit, the scope of your ambition, and so on. 

Use the first table in this worksheet to list all your insights.

Develop design requirement

For each ‘insight’ you’ve identified, try to come up with at least one requirement that your scaling model must fulfil as a result. 

Think of these as a series of ‘If-Then’ statements: “If [our problem definition and intended impact is global in scope], then [we will need a scaling model that can eventually reach millions of people]”.

Design requirements may relate to:

• Whether you work with partners 
• The nature of the relationship with partners
• Any need to obtain further funding, and what type of funding 
• Implications for the cost of the model
• Data that needs to be captured
• Whether or not you will need to use your own brand (or create a new one)
• Where you work
• The scope of your ambition
• The speed of scaling
• The importance of quality and how you will uphold it

Use the yellow table in this worksheet to list your design requirements.

Reflect on the requirements as a whole

Take a step back and consider all the requirements collectively. You can group similar design requirements together to make this easier. 

Ask yourself:

• Are your design requirements consistent?
• Are they the logical conclusion of the insights you identified?
• Do any of them conflict with each other? 
• Which would you prioritise if you had to?

Where two or more design requirements conflict, ask yourself:

• Have you got the correct requirements? Is there another way to address the insight?
• Which insight is more important to you, or harder to work around? Which design requirement should take priority?
• Might you have to ‘revisit the drawing board’ (e.g. choosing a more manageable strategic objective, reprioritise your internal commitments)?
• What information do you require to validate or test the above?

*Please look at the worksheet to see examples.