We are continually told that big business has a significant role to play in addressing poverty and in developing markets such as healthcare. Bottom-of-the-pyramid strategies offer the alluring promise of opening new markets while simultaneously creating social value; social entrepreneurs are leading the way through this nascent and high-risk field. How can a large and established business engage with this dynamic ecosystem to meet their ethical commitments while driving responsible, sustainable growth?
Read the full article ‘Big Business & Healthcare: It’s not about the money‘ published on Stanford Social Innovation (SSIR) Review.
