Stakeholder mapping

1. Identify Internal Stakeholders:
   • Think about individuals and groups within your organisation who will be impacted by the scaling initiative.
   • Examples include Board Members, Executive Leadership, Staff, and Volunteers.
2. Identify External Stakeholders:
   • Consider individuals and groups outside your organisation who have a vested interest in the success of the scaling plans.
   • Examples include Beneficiaries, Donors and Funders, Partner Organisations, Community Members, and Media.
3. Use the Stakeholder Map Template:
   • Fill in the template with the names of identified stakeholders.
   • Specify each stakeholder’s role or interest in the scaling initiative.
   • Assess each stakeholder’s influence level (High/Medium/Low).
   • Determine the communication needs for each stakeholder.

Identifying Communication Needs

Instructions

1. Review Each Stakeholder Group:
   • Look at each stakeholder group you identified in the Stakeholder Map.
   • Consider what specific information they need to stay informed and engaged.
2. Determine Information Needs:
   • Board Members: Strategic updates, financial reports, risk assessments.
   • Executive Leadership: Overall progress, key metrics, challenges.
   • Staff: Detailed plans, roles and responsibilities, progress updates.
   • Volunteers: Volunteer roles, training updates, impact stories.
   • Donors and Funders: Impact reports, funding needs, success stories.
   • Beneficiaries: Service updates, new opportunities, changes in service delivery.
   • Partner Organisations: Collaboration opportunities, joint milestones.
   • Community Members: Program updates, opportunities for involvement.
   • Media: Press releases, impact stories, event announcements.
3. Fill in the Communication Matrix Template:
   • Specify the information needed, the frequency of communication, and the channels to be used for each stakeholder group.

Developing Communication Strategies

Instructions

1. Review Each Stakeholder Group’s Needs:
   • Refer back to the Communication Matrix to see what information each group needs and how often they need it.
2. Develop Communication Strategies:
   • Consider the best approach to keep each stakeholder group informed and engaged.
   • Example: For Board Members, ensure transparency and regular updates to maintain trust and governance.
3. Outline Specific Tactics:
   • Identify actionable steps for each strategy.
   • Example: For Board Members, schedule monthly board meetings and send regular email updates.
4. Fill in the Strategies and Tactics Template:
   • Specify the strategy and corresponding tactics for each stakeholder group.

Follow-Up and Evaluation

1. Regular Review:
   • Conduct regular reviews of the communication plan to ensure it remains effective and relevant.
2. Feedback Mechanism:
   • Establish a way for stakeholders to provide feedback on communication effectiveness.
3. Adjustments:
   • Be prepared to make necessary adjustments based on feedback and changing needs.