Identify relevant stakeholders

Identify all the stakeholders who will be involved in delivering your scaling model. A value proposition typically considers the value that implementing partners need to recognise in the model, but there are plenty of other stakeholders whose opinion matters. Consider:

• Delivery partners
• Referral partners
• Funders
• Beneficiaries
• Statutory bodies

Assess gains and demands

Your scaling model will likely benefit everyone you want to engage (whether that be social impact results, new skills learned, reputational benefits, etc.) but will also place demands on them (such as time, loss of autonomy, financial costs, etc.).

Complete the table below in the worksheet based on your own model. The examples are meant to be only as prompts and may not apply to you. They are also not intended to be exhaustive. You should consider the gains and demands for each stakeholder identified in Step 1.

Evaluate the value proposition and revise your model

Having listed the gains and demands for each stakeholder, evaluate whether the offering as a whole will be appealing to them. You may need to play devil’s advocate, or roleplay as a specific partner. 

Discuss how the model might need to be revised in light of your discussions. Remember that there may be more than one way to address a particular issue Eg:

Test your value proposition

Once you have formed an initial hypothesis on your value proposition, you should test it practically with your proposed stakeholders to ensure they agree with your conclusions.